Celia Waite

Travel & Lifestyle Writer | Content Strategist

Stories worth telling,

places worth discovering,

content worth sharing.

Why The

Grapevine

Studio.

The best stories, destinations and experiences stay with us because they make us feel something.

At The Grapevine Studio, I uncover what makes your brand, destination or experience worth talking about, then shape it into thoughtful storytelling that connects with the right people.

Whether you’re building a brand, launching a campaign or inspiring people to travel somewhere new, I work as an extension of your team, bringing together strategic thinking, creative ideas and editorial storytelling.

Because great marketing doesn’t end when a campaign, article or post goes live. It lives on in the stories people tell, the recommendations they share and the conversations that follow.

Who I Work With.

Destination & Tourism Boards

Boutique Hotels & Accommodation

Lifestyle Brands

Tourism Operators & Experiences

Let’s Get People Talking.

01 // Editorial

Stories that take you places.

Destination guides, travel features, editorial articles and itineraries that capture the character of a place and inspire people to experience it for themselves.

02 // Brand Voice & Strategy

Find the story that’s worth telling.

From brand positioning and messaging to tone of voice, I help uncover what makes you different and shape a story that feels distinctly yours.

03 // Copywriting

Words that get people talking.

Websites, campaigns, email marketing and brand storytelling, crafted to capture attention, spark conversation and inspire action.

04 // Visual Storytelling

Bring the story to life.

Moment-led photography and short-form video that capture the people, places and moments behind your brand, giving your audience something to see, feel and remember.